Saturday, October 23th

Ajax Centre for the Arts (St Francis Centre for Community, Arts and Culture) | 78 Church St. South | Ajax

DRIFF Myth to Market Summit from 9:00am - 4:00pm

Explore AI, virtual production and media business models, and connect with film leaders and innovators at DRIFF's Myth to Market Summit!

The Durham Region International Film Festival (DRIFF), in partnership with Film Durham (Invest Durham), presents Myth2Market: The Future of Movie Making Summit, an all-day event navigating the rapid evolution of film and television production. This summit gathers industry leaders, creators, innovators, educators, and entrepreneurs to bridge the gap between creative vision and modern market realities.

Attendees will experience a dynamic lineup of keynote presentations, fireside chats, expert panel discussions, and technology demonstrations. Programming spans critical industry shifts, including new entertainment business models, AI’s impact on narrative and production workflows, virtual production, visual effects, sustainable filmmaking practices, and strategies for expanding local production and investment within Durham Region.

Throughout the day, participants can gain actionable insights into audience growth, revenue generation, and emerging tools shaping the creator economy.

The summit's featured speakers bring decades of pioneering experience across animation, visual effects, and directing:

  • Michael Hirsh, co-founder of Nelvana and legendary animation producer behind iconic global series such as The Care Bears, Babar, and The Adventures of Tintin.

  • Bob Munroe, award-winning visual effects producer, educator, inventor, and co-founder of C.O.R.E. Digital Pictures, whose technology innovations span over one hundred screen productions.

  • Sergio Navaretta, internationally acclaimed director, executive producer, and co-founder of S.N.A.P. Films, known for award-winning, character-driven narrative cinema.

Whether you are looking to expand your network, master cutting-edge tools, or adapt your business for the future of screen media, the Myth to Market Summit offers direct access to the ideas and leaders driving the industry forward. Additional speakers and schedule announcements will follow in the coming months. Refreshments will be provided.

Reserve a Spot